Join in China - Meet the experts

About us

We provide our clients with the support, expertise and confidence they need to continue their Chinese journey long after we’ve left

About Join in China 

Join in China is a Gloucestershire-based business dedicated to helping UK companies take advantage of opportunities in China. We offer a range of services to help you enter and establish your business in this fast-growing and rewarding market.

We use our extensive knowledge of Chinese culture and markets – and our unrivalled understanding of a very different approach to business – to help you market your business to potential customers, both clearly and effectively.

We share our first-hand experience of doing business in China to provide a wide range of services for companies just like yours – from extensive market research, to brand and communication packages, and ongoing support to help establish your business for success.

Meet the team


All our services are provided from our offices in Gloucestershire and China, by our expert team, headed up by Qing Lin. Qing was born in China, and lived and worked in Japan, South Korea and Thailand before settling in the UK. Key contacts in many industries and governmental departments in China give her the ability to make things happen.

Adam Vines has over 28 years’ experience in the marketing sector, specialising in cross-culture branding and digital marketing. Having worked with a wide range of organisations in both the public and private sectors, Adam understands both cultures and how to promote a clear message between them.

Working in China, Hong Kong SAR and Malaysia for a decade, Matthew Brady has delivered cutting-edge communications strategies for world leaders and multinationals in multiple markets. He is passionate about helping British businesses tell their story in Greater China.


As head of the JIC China team, Belle Lin has worked with multi-nationals for over 18 years. Multilingual Belle has excellent negotiation and inter-personal skills, and applies her skills to tackle a range of business challenges on behalf of her clients.

Qing Lin

Chief Executive Officer

Adam Vines

Chief Operating Officer

Belle Lin

Head of Country - China

Press Kit

Please contact us if you need more materials.

Download Press Kit